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Social Network Sites are taking in up to $100
Million dollars of Advertising/month
Identify Your Marketing Assets
One attraction for an online business that sells
information is that your car can still fit into the
garage. If you were selling tangibles on a site like
eBay, your car would be out in the rain because the
garage would be filled with inventory.
That’s both costly and inconvenient. With online
marketing of information, your “inventory” of
products can fit on the thumb drive in your pocket.
Even if you sell actual deliverable products, you can
have those sent from a reseller and have plenty of
room at home and not worry about the shipping,
handling or customer service.
Since your products don’t take up space, it’s easy to
forget just how many “assets” your business owns. You
need to keep an ongoing list of the “assets” for your
Internet marketing efforts. Not only do these have an
economic value, but you want to know what’s available
and have it organized for your convenience.
It’s too easy for files to get lost on the hard drive
and linger instead of getting revised and back on the
market. Keep everything in separate folders or files
and then make a back-up on a regular basis. It only
takes one computer meltdown to lose your entire
business in a flash.
Here are a few prompts to use in listing your online
marketing assets so that you stay well organized
-
EBooks – custom
written, original product or collaboration.
-
PLR Products –
articles, eBooks or courses that you own rights to
resell
- Articles and reviews
related to your niche
-
Video or audio products
that are marketed separately or with eBooks
- Customer list of
buyers
- Prospect list of
people who ask for more information
- Product reviews and
testimonials from satisfied buyers
- Recommendations from
influential people in your niche market
- Sales letters,
squeeze page copy and ad copy from successful
campaigns
- Graphics and logos
identifiable as the “brand” for your site
- Opt-in pages and
forms from successful campaigns
These “assets” have a monetary value, but they’re
nothing until you “monetize” them for online
marketing. By keeping track of your marketing
assets, you discover what’s most profitable in your
niche and what isn’t. Make the most of your assets
and you’ll get more income with fewer useless files
(the electronic equivalent of the packed garage!).
Once you find the assets that are bringing you in the
most profits, you can focus on automating them, and
then move on to next and the next. When you realize
how easy it is to keep your assets organized, it will
become a walk in the park.
Treat your online business like a ‘business’ and you
will see profitable returns, from loyal customers,
for years to come.
Turn fat to fabulous!
- Fortune
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