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-May 18 2012- Edition # 590-
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1.
Notes from Ron:
There
will be no issue of Business Opp News next week. Publishing will resume on
Friday June 1 2012. If you're looking for your classified ad it should appear June
1 or June 8. Instant download...limited time access...
Special Report How to Generate MORE Buyers
Insert your affiliate link or use them to promote your website Over 1000 Product Reviews w/ PLR ..Click Here BIG BIG BIG...over 6000 PLR articles, graphics, Instant Headline Creator software and more... No optin required...Instant Download... Over 600 PLR Articles...Free... Click Here for access... Grab your free copy of Have a great week! Ron Richardson - Editor -
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Your viral list explosion is FREE! |
| 2. Internet Marketing News You Need
Facebook and Amex Tread on
Groupon's Turf Unlike GM, Ford Is Still Bullish
on Facebook Ads Life After Google Penguin – Going
Beyond the Name
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The Era of the Passive
Consumer Is Over
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| 4. Feature
Article:
On-Site
SEO Still Works What I'm about to
describe is often referred to as targeting the long-tail. While that label is
true, I think sometimes people mistake the long-tail to only mean phrases with
a lot of words. But the long-tail is less about the number of keywords in a
search phrase and more about the volume for each of those phrases and in
aggregate: i.e., if each phrase has little volume, but in aggregate the volume
is big, then you're talking about the long-tail. It just so happens that one-
or two-word phrases typically have a lot of volume so they end up being head
terms. In my case, the phrases I wanted to target were just two words in
length, but there were thousands of them so the opportunity was substantial. Often, justifying a
long-tail approach can be tricky because there isn't sufficient keyword volume
for any one phrase to show up in keyword research tools. This was true for me
so I had to fall back on data from Google Analytics. Fortunately, I was able to
show that despite poor visibility in the search engine results pages (SERPs),
there still was some traffic coming in on the sorts of keywords I wanted to
specifically target. Getting some traffic when SERP visibility is poor points
to the potential for a lot of traffic if SERP visibility can be improved. Based
on the lifetime value of a customer, I was able to estimate that within a month
the effort I had in mind would pay for itself if I could achieve a doubling of
traffic. My rationale seemed reasonable and so I received approval to proceed. Since I was working with
a database-driven system with several existing templates to choose from, the
development time wasn't that extensive. In addition, I didn't need much
additional copy to provide some context for users landing on the new pages or
any design work at all. And so this effort turned out to be notable in another
way - it was one of those rare win-win-win situations that we all look for but
rarely find. The change was:
Fortunately, it was also
a win from a performance perspective as you can see below. Yes, that steep climb
starting in February is a direct result of the changes. Normally, pinpointing
an SEO implementation to a resulting traffic change can be tricky, as there are
often multiple simultaneous activities going on. But in this case the class of
keyword targets was unrelated to anything else going on. In addition, no other
class of keywords improved as strongly, suggesting that the improvement wasn't
a side effect of any of Google's changes. All this with no promotional efforts
(social or otherwise). So while SEO success can
sometimes seem elusive, you can still make great strides without the need for
the latest and greatest tactic you read about on a blog. Instead, you may just
need to look at your site from the perspective of a customer and answer the
question about how you can make their visit more productive using data you
already have. Big brands, big
solutions, big results: B2C search and social strategies. Sign up for free webcast May 17 at 1 pm ET / 10 am PT.
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| Disclaimer: Although all of the bonuses that are given away via Business Opp News, by Business Opp News/Ron Richardson or Richardson Group Holdings (excluding those found in subscribers ads/Priority ads/QNE ads/highlighted ads/solo ads) are free, some may contain my affiliate link that may result in a sale for which my company will receive a commission from. SOme of the links through out the newsletter may contain my affiliate link that, if purchased through, my company will make a commission. Our quotes are from www.brainyquote.com/ The publisher is not responsible for broken links in the advertisers ad copy.
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