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4. Feature Article-

Search Engine Optimization And How You Gotta Use It 
By Ron Richardson - Editor -

E-commerce is a cut throat business. You have to arm yourself with the proper know-how and the tools to make your site a cut above the rest. Each day, more and more sites are clambering to optimize their rankings in websites and if you lose your guard, you may just get trampled on and be left in the abyss filled with so many failed e-commerce sites. 

Search Engine Optimization or SEO is a term widely used today by many e-commerce sites.  For the past few years and the next ten years or so, search engines would be the most widely used internet tool to find the sites that they need to go to or the product or information they need.  

Most people that use search engines use only the ten top search results in the first page. Making it to the first page, more so to the top three is a barometer of a sites success in search engine optimization. You will get a higher ratio of probability in being clicked on when you rank high. The more traffic for your site, the more business you rake in. Ranking high in the organic search results will have a higher click through rate then any Pay Per Click ad.  

But, it is essential to grab a hold of that spot or make your ranking even better. As I aforementioned, each day is a new day for all e-commerce sites to make them selves rank higher using search engine optimization. It is imperative to make your site better and better everyday.  

So just what is search engine optimization and do you have to use it? The answer to why you have to use it is an easy one. You need search engine optimization to be number one, or maybe at least make your site income generating.  

With search engine optimization you can get the benefit of generating a high traffic volume. Let’s just say you get only a turn out of successful sales with 10 to 20 percent of your traffic. If you get a hundred hits or more a day, you get a good turn out of sales already. If you get only ten to twenty hits a day, you only get one or two if any at all.  

So once again, what is search engine optimization? Search engine optimization is utilizing tools and methods in making your site top ranking in the results of search engines. Getting yourself in the first page and better yet in the top half of the page will ensure that your site will generate public awareness of your site’s existence and subsequently generate more traffic, traffic that could lead to potential income and business. 

Search engine optimization requires a lot of work to be fully realized. There are many aspects you have to change in your site or add as well to get search engine optimization. These will include getting lots of information about the keyword phrases that people are searching for on your sites niche or theme.  

You may also need to rewrite your sites contents so that you could get the right keyword phrases in your site without making it too commercial but light and informative. Don't go over board and start 'keyword stuffing' or you'll get de-indexed by Google. A good rule of thumb is about a 6% keyword density. That means for every 100 words, 6 will be you keywords, or keyword phrases. 

Search engines love new content, so keeping your site updated with fresh, relevant info is key. 

You will also need to collaborate with many other high authority sites so that you could get link exchanges and page transfers. The more inbound and outbound traffics generated by sites among others are one of the components search engines uses to rank sites. 

There's another key factor, but this article is getting way to long, so you'll have to download the special report to learn more. After you click the link, scroll to the bottom and download the 'Perpetual Traffic Report' it's free by the way...Click Here to Learn More...