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- May 17 2013 - Edition # 634- Circulation 4300+ Weekly - Ron Richardson - Editor -

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In this issue:

1. Notes from Ron (Editor): Reduce your carbon footprint & help those less fortunate...check out our tree we had planted in Guatemala.

2. Internet News You Need: Mobile Marketing on Pace to Surpass $400 Billion in U.S. by 2015

3. Mobile Marketing: Mobile Internet Marketing Tips & Tricks

4. Feature Article: 'The New Inbox': Mobile's Impact on Email Marketing and Social Media

5. Subscriber Ads:

 

 

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Imagination is more important than knowledge.

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1. Notes from Ron

"I'd like to we welcome all the current loyal
subscribers, as well as the new ones
coming aboard everyday." 

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Check out the picture...my girlfriend and I donated a tree that was adopted by, and will be cared for by a family in Guatemala. Click on the image to view...and you can reduce your carbon footprint as well...

Our Tree with Buenas Cosas in Peten Guatemala


BOSTON STRONG!!!

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Enjoy the read...
Have a great week!


Ron Richardson - Editor -  

 


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2. Internet Marketing News You Need

How Starbucks is pushing the envelope with SMS, MMS marketing
Starbucks is clearly taking mobile messaging to new heights, as exemplified with a recent effort that leveraged SMS and MMS to engage and surprise customers, while also tying into its larger marketing strategy...Read the rest

Google Wallet’s troubles mount as group head departs, physical card is dropped
With Google Wallet’s head having recently left the company and speculation rampant that a rumored plastic Google Wallet card has been canceled, new questions are arising about just how well the search giant’s foray into mobile payments is faring...Read the rest

Mobile Marketing on Pace to Surpass $400 Billion in U.S. by 2015
If you still think mobile marketing is a hobby, consider this: it contributed $139 billion to the U.S. economy and created 524,000 jobs last year. Does that sound like an area that belongs under "experimental" or "emerging" marketing budgets?...Read the rest

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3. Mobile Marketing / Local Search:

Mobile Internet Marketing Tips & Tricks

Mobile marketing is expected to reach over 20 billion dollars by 2015 you might wonder how you can involve yourself in something so big, even if you're not a huge corporation. Maybe you're a small service business, or a small bricks and mortar business with a small advertising budget. Fortunately, mobile marketing doesn't have to cost a lot of money. There are many ways to get into mobile marketing from SMS, MMS, QR codes, mobile enabled websites and blogs and more. To get involved  and make every penny count here are a few tips and tricks.

Study your market -- Know whether or not your market is using mobile technology. You can test this by simply asking your visitors to provide their cell phone numbers in order to get SMS updates.

Increase Customer Loyalty -- Use Mobile marketing to grow customer loyalty by offering special incentives to people who sign up for special SMS notifications.

Interact Smartly -- Creating two way interaction is the best way to use mobile marketing. Use text messaging and social media to increase the interaction. Only send messages that are useful and / or informative.

Maintain your Brand -- Your mobile branding should be very much the same as your non mobile branding. Use the same tag lines, and phrases within your mobile messages that you would use in other marketing channels.

Develop an app --  To really set yourself apart and get rid of the extraneous noise of mobile advertisements create an app that solves a problem for your target market. Every time they use the app they'll think about your brand.

Get Social -- Your mobile interaction should definitely be involved with social media. Most mobile users use social media more than they use any other app or information aside from maps, therefore, engaging them on the social media platforms they already use is a simple way to get into mobile marketing.

What, When, Where -- Pay attention to the metrics about the location the user resides, the activity they are doing, and what time they're doing it so that you know how to best to manage future campaigns. Once you collect enough metrics you can create more effective campaigns.

With technology today, small and medium sized businesses now have the ability to compete, and win,,,against the large corporations out there. You don't have to break the bank anymore to see a tremendous ROI...but just like anything else, if you do it wrong, it'll end up costing you more in time and money. My company specialized in mobile websites and mobile marketing, so if there's a question you need answering, drop me an email or give call me @ 855.432.6762



4. Feature Article:

'The New Inbox': Mobile's Impact on
Email Marketing and Social Media

Sundeep Kapur 

I had an opportunity to share the stage with Simms Jenkins at SES New York in March, where we shared best practices on email and mobile. Simms gave me a copy of his new book - "The New Inbox" - and I want to highlight a few things.

With more than 40 percent of consumers checking their email messages on the mobile smartphone, Simms offers a few tips to ensure success. He calls them new tricks, technology, and savvy testing.

With the messaging device being mobile and ever-present with the consumer, businesses have the opportunity to conduct "right time messaging - right message on the right device." And if you do this well, your opportunity to connect and engage goes up - you can measure this by a read, a click, or a purchase.

Here are three of the seven ideas from this section.

First, smartphone users are more likely to read emails than to make calls.

Second, it takes the reliance on mobile even further by highlighting that people read more email on a mobile browser than any other browser. I know I use my mobile device to filter out my content and then perhaps use another "laptop-based" browser to respond to other messages.

Third, Simms shares some statistics of consumers deleting email or unsubscribing from email based on the mobile messaging experience - proving that how you render on mobile really matters.

As you build your mobile strategy, Simms offers five key considerations.

  1. Subject lines are really important, as they set the tone for the rest of the message.
  2. Your primary call-to-action should be a button and not a link.
  3. Your message should deliver value. Think about this one; you have taken consumers' precious time to look at your message on a mobile device - make the message worth their time.
  4. Talk to your audience as if you know something about them (aka, be relevant).
  5. Test, learn, retest, and keep learning.

Simms highlights a chapter in his book on ideal ways to leverage email and social media to drive consumer engagement - he calls them the new best practices.

In another chapter, Simms talks about "surefire ways to get your emails read" by focusing on a few things - from field, subject lines, personalization, and length of campaigns. I took the liberty of summarizing the entire chapter - which is full of many practical tips and a lot more detail.

The book offers advice to digital marketers serving both B2C and B2B industries. The ideas are pragmatic and very relevant to enterprises of different sizes. Simms actually dedicated a chapter to small-and-medium-sized businesses.

From my personal experiences I would really like brands to leverage mobile to both send digital receipts and engage via social media. This real-time interaction will add value to your email marketing program and help build up on user-generated content.

Mobile payments, mobile preferences, and mobile messaging will play an ever-more impactful role in consumer communications. Get Simms' book for yourself - it offers real examples and advice on how to grow your list, create better emails, what to test, and how to drive more sales.

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About the Author

Sundeep Kapur - NCR, has been assisting organizations with their converged channel marketing strategies since 1990. From direct marketing to digital to converged, he is a passionate teacher who works with businesses across multiple industries, helping them to enable technology and services to brand, and personalize and speak to consumers more effectively.

He is an industry-recognized expert who has delivered keynotes, run panels, and delivered "relevant, inspirational, and outstanding" education for organizations around the world.

Sundeep is also an avid user of social media, having leveraged words, pictures, and video into a conversational digital book. His daily dose of best practices can be found at www.EmailYogi.com, where he has more than 1,200 articles on best practices.

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Publishing subscriber's ad does not imply endorsement of content or program. Ad content is the sole responsibility of the advertiser and discernment of the ad content is the responsibility of the reader. The publisher is not responsible or support any income claims that may be represented in any of the subscriber ads. If a subscriber would like their ad to run again, Business Opp News must be notified with the ad copy by the Wednesday prior to Fridays publishing.

Disclaimer: Although all of the bonuses that are given away via Business Opp News, by Business Opp News/Ron Richardson or Richardson Group Holdings (excluding those found in subscribers ads/Priority ads/QNE ads/highlighted ads/solo ads) are free, some may contain my affiliate link that may result in a sale for which my company will receive a commission from.
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